This is a question which applies to very many artists whether they draw or paint adults, families, kids or their dogs or cats – or other creatures.
As a result, this post is about how one dog artist (Ryan Hodge) markets his work as an artist who produces dog portraits – and the lessons that others can learn from his exemplary marketing practices.
I also spotted several things which were, to me, obvious good practice
- an example of the work of the artist
- a business card which contains all the contact details
- a QR Code (quick response) for scanning and finding out more quickly
- good presentation of content and information – so no need to bother the cafe staff with questions
- plus an ideal location – in the centre of major dog walking territory
I was intrigued so looked into the set-up a little more – which is why it’s now getting a blog post.
Note in particular that, although he does other commission work, he keeps his website for dog portraits entirely focused on dogs and doggie commissions only. Information about other aspects of his commercial activities can be found elsewhere – so potential clients avoid having to wade through any irrelevant information,
PLUS the artist also has social media platforms for also promoting doggie commissions – see
AND he’s had the GENIUS level idea of teaming up with a local photographer to do doggie photo days – which generate good photos for commission purposes.
I know ALL the dog artists who despair of the awful photos they’re given by potential clients will appreciate this idea – even if it doesn’t fix the problem with respect to commissions about dearly departed doggies.
I also found it particularly interesting that Ryan creates all his portraits digitally using his iPad. Digital is the way most experienced illustrators work these days – mainly because it’s a lot faster than the alternatives.
I’m surprised that he’s the first openly digital artist doing doggie portraits that I’ve come across (although to be honest I’ve not been looking!)