Superspeedway to partner with top event/entertainment company | Sports Business

Driving large off the achievement of NASCAR’s Ally 400 in June, the Nashville Superspeedway declared a deal with ASM World-wide on Wednesday to spouse with the function administration company to use the keep track of as an leisure venue.

No specifics on length of the partnership were produced, but it was announced the Superspeedway is planning to host stay athletics, live shows and other are living music situations, way of living festivals and push-via and stroll-via reveals.

June’s Ally 400 was an frustrating fiscal achievement, officers have said, not only for the Superspeedway but for Wilson County. The observe loaded 38,000 seats for NASCAR’s return to the Nashville location, which includes an extra 15,000-seat grandstand.

The partnership is the to start with move of what keep track of president Erik Moses in depth to The Submit four months ago as his massive photograph vision for the Superspeedway.

“We are thrilled to lover with a international market leader like ASM World wide to go on the work we started a calendar year in the past to reopen, revitalize and reposition the Nashville Superspeedway as a beloved racetrack on the NASCAR circuit and a main location in Center Tennessee for a various assortment of stay situations,” Moses mentioned.

“The enthusiastic reaction to our to start with NASCAR tripleheader race weekend, which include the sold-out inaugural Ally 400 NASCAR Cup Sequence race on Father’s Day 2021, and the assist we’ve viewed for the other events hosted below in the previous calendar year has strengthened our confidence in our capability to curate, appeal to and host top-excellent sports and leisure functions at the Nashville Superspeedway. We appear ahead to doing work with ASM World wide to provide fascinating entertainment to the residents, website visitors and friends of Center Tennessee.”

According to a press launch, ASM Worldwide costs by itself as a producer of entertainment ordeals specializing in venue and function technique and management.

ASM Global’s portfolio includes extra than 300 arenas, stadiums, conventions and exhibition facilities, and carrying out arts venues, together with the American Airlines Arena, AT&T Middle, Barclays Middle, BB&T Arena, KFC Yum! Centre, the MTS Stay Arena in Moscow and the Qudos Lender Arena in Sydney.

The Nashville Superspeedway is the very first vehicle racing venue to partner with the business. 

“As the world’s foremost supplier of dwell-event experiences, ASM World wide is uniquely positioned to provide earth-class leisure alternatives for music and sports activities admirers in Middle Tennessee and in the course of the location,” ASM World govt vice president for system and enhancement Chuck Steedman claimed. 

“We are enormously psyched to operate with Erik Moses and the team at the Nashville Superspeedway and to have the Superspeedway as our to start with vehicle-racing location. The staff is very active in the need to provide a multitude of situations to the Superspeedway.”

Abide by Michael Gallagher on Twitter @MGsports_